| Title | I Don't |
| Agency | PG One |
| Campaign | I Don't |
| Advertiser | Procter & Gamble |
| Brand | Head & Shoulders |
| Date of First Broadcast/Publication | 2022 / 9 |
| Business Sector | Hair Care Products |
| Story | People who use Head & Shoulders don’t have dandruff. That’s how good it is. In this new campaign we revamp the time-honoured catchphrase - but with a twist. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Editing Company | Whitehouse Post |
| Creative Director | Oliver Farrington |
| Creative | Oliver Farrington |
| Creative | Claudio Pasqualetti |
| Creative | Stephen Beverley |
| Senior Producer | Jenni Humphrey |
| Director | Tony Barry |
| Producer | Sara Cummins |
| Executive Producer | Chris Barrett |
| Executive Producer | Verity White |
| Director of Photography (DOP) | Jaime Feliu-Torres |
| Editor | Sam Gunn |
| Production Company | Creators Inc |
| EVP Brand Director | Caroline Gammage |
| Account Director | Ciara Moffatt |
| Planning Director | Christina Lemieux |
More Work
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