| Title | Gritty Card |
| Agency | Red Tettemer O’Connell + Partners |
| Campaign | Gritty V-Day Cards |
| Advertiser | Dietz & Watson |
| Brand | Dietz & Watson |
| Posted | February 2023 |
| Business Sector | Food |
| Story | Love is in the air, and Valentine’s Day isn’t the only thing to blame. The Philadelphia Flyers’ infamous mascot, Gritty, teamed up with Dietz & Watson for an activation that is sure to make everyone feel the love this February 14th. Creatively developed and planned by Red Tettemer O’Connell + Partners (RTO+P), Dietz & Watson has partnered up with the Philadelphia Flyers to commission three Philly-based artists to create one-of-a-kind renderings of Philly’s beloved mascot in three unique Valentine’s Day cards. Each card will capture Gritty posed with his D&W favorites, including: “Gritty’s Meaty Heart”, “Gritty with Hoagie” and “Gritty With Meat Roses”. On a first come, first serve basis, those who sign up for these uniquely story-lined cards will be sent cards in the mail, right in time for Valentine’s Day. The activation officially went live 2/6 and will run while supplies last - so go and claim your Dietz and Watson Valentine’s Day card at DietzandWatson.com/Gritty! In addition to the cards, D&W will share the love on their Twitter and Instagram leading up to Valentine’s Day to give everyone a chance to see these meaty, cheesy, Gritty masterpieces. |
| Media Type | Direct Marketing |
| Co-Chief Creative Officer | Steve Red |
| Co-Chief Creative Officer | Steve OConnell |
| Executive Creative Director | Todd Taylor |
| Group Creative Director | Ari Garber |
| Copywriter | Roman Manning |
| Account Manager | Carla Mote |
| Account Manager | Susan Fortin Baraczek |
| Account Manager | Caity Smith |
| Account Manager | Jackie Brooke |
| Producers | Niall Segundo |
| Producers | Tori McNally |
| Producers | Natalie Steffel |
| Marketing | Lauren Eni Canseco |
| Marketing | Devon Diehle |
| Marketing | Katie Atchison |
| Marketing | Jesse Lieblein |
| ARTISTS | Damon Bain |
| ARTISTS | Derick Jones |
| ARTISTS | Katherine Fraser |
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