| Title | Salt Lick Packaging |
| Agency |
Greatest Common Factory
|
| Campaign |
Flavor worth having
|
| Advertiser |
The Salt LIck
|
| Brand |
The Salt Lick BBQ
|
| Date of First Broadcast/Publication |
2016 / 4
|
| Business Sector | Mayonnaise, Ketchup, Mustards
|
| Tagline | Flavor worth having |
| Story | Voted Texas’ Most Iconic Restaurant by Zagat, The Salt Lick is an experience like no other. Founded in Driftwood, TX in 1967, this Hill Country gem is home to world-renowned BBQ, addictive sauces and family hospitality. GCF had the privilege of updating the logo, sauce packaging and merchandise for The Salt Lick to better reflect the premium experience from the restaurant and in preparation of their upcoming 50th anniversary. GCF also manages all daily content posts for the Salt Lick’s social channels that reach thousands of homesick fans. Since taking over Salt Lick’s social we’ve increased engagement and reach by 41% and 36% respectively, and increased overall fans by 62%. If our clothes ever smell like meat, this is why. |
| Philosophy | Elevate The Salt Lick Brand through packaging and social content to better reflect the quality and flavor as well as better match the price point. |
| Problem | The Salt Lick BBQ sauce costs more than the competitors it shares shelf space with. The real value problem was that it's packaging made it look the least valuable at the highest price point. |
| Result | Since taking over Salt Lick’s social and redesigning their look we’ve increased engagement and reach by 41% and 36% respectively, and increased overall fans by 62%. If our clothes ever smell like meat, this is why. |
| Media Type |
Product Design/Development
|
| More Information | http://saltlickbbq.com/ |
| Creative Director |
John Trahar
|
| Art Director |
Katie Johnson
|
| Production Manager |
Joel Pettit
|
| Graphic Designer |
Ryan McLaughlin
|
