Title | A life to see |
Agency | Y&R Santiago |
Campaign | #ALifeToSee |
Advertiser | Movistar |
Brand | Movistar |
Date of First Broadcast/Publication | 2018 / 9 |
Business Sector | Personal Wireless Communication |
Tagline | Don't use your phone while driving |
Philosophy | The initiative of Movistar with the collaboration of Carabineros de Chile (police) and Conaset, seeks to create awareness among drivers, in the month with the highest number of accidents during the year. |
Problem | Traffic accidents caused by use of cell phones during the driving, increased in Chile. The last report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by "distracted driving" have risen a 93.2% in the last six years. |
Media Type | Television |
Length | |
Executive Creative Director | Francisco Cavada |
Executive Creative Director | Alvaro Becker |
Copywriter | José Ignacio Vliz |
Copywriter | Alí Hernandez |
Art Director | Marco Ortega |
Art Director | Alfonso Larsen |
Art Director | Joaquin Toro |
Account Director | Daniela Dalencon |
Account Director | Clemente Pinto |
Director | Diego Nunez Irigoyen |
Production Company | Cinemagica |
Executive Producer | Josefina Abud |