| Title | Panda Yeti (Film Case) |
| Agency | WPP |
| Campaign | Panda Yeti |
| Advertiser | Fiat |
| Brand | Fiat Panda Cross 4x4 |
| Date of First Broadcast/Publication | 2020 / 1 |
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Story | No matter what the difficulties of winter, nothing can stop the Panda Cross 4x4. A mini-game based on the interaction dynamics of the Instagram Stories will show a Panda Cross 4x4 travelling along a mountain road. A series of evil snowmen will try to block its path, but thanks to its cross design and its four-wheel-drive system, Panda Cross 4x4 will be able to reach its destination. By tapping at the right time, the user will keep Panda Cross 4x4 going, till the last tap with a clip from the commercial. |
| Media Type | Digital |
| Length | |
| More Information | https://www.instagram.com/stories/highlights/18102648691099148/ |
| Executive Creative Director | Christopher Jones |
| Executive Creative Director | Cristino Battista |
| Creative Director | Raffaele Bisio |
| Art Director | Carlo Colombo |
| Copywriter | Guido Pusterla |
| Animation Artist & Motion Designer | Leonardo Jona |
| Social Media & Digital PR Director | Danielantonio Di Palma |
| Social Media Manager | Maria Teresa Genovese |
| Community Manager | Sibila Vogli |
| Account Director | Maria Francesca Regazzola |
| Creative technologist | Matteo Ornati |
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