Israel's Nature and Parks Authority - "The vulture that helped save the vultures in Israel."

Gitam BBDO

Gitam BBDO Tel Aviv, Israel

Title	The vulture that helped save the vultures in Israel.
Agency	Gitam BBDO
Campaign	The vulture that helped save the vultures in Israel.
Advertiser	Israel's Nature and Parks Authority
Brand	Israel's Nature and Parks Authority
Date of First Broadcast/Publication	2023 / 6
Business Sector	Government & Other Authorities
Story	To address the imminent extinction threat to Israel's vultures, Israel’s nature and parks authority launched a special campaign that collaborated with the popular 'Nesher' Malt root beer brand('Nesher' is the Hebrew word for vulture) and Leveraged its popularity by removing the vulture logo from it׳s label. The campaign generated widespread attention, leading to government support and funds for vulture conservation. Our main goal was to raise awareness about the imminent vulture extinction crisis in Israel. We wanted to mobilize public and government support for vulture conservation efforts and to make decision-makers take a stand and help us receive a fund from Israel’s Ministry of Environment
Media Type	Case Study
Length	126 seconds
Creative Director	Aia Bechor Kujnitzky
Creative Director	Evgeniy Utkin
Creative Director	Asaf Halfon
Art Director	Meron Sasson
Copywriter	Harel Livne
Production	Alon Shmoelof