ALL.com - "The obvious booking"

Ogilvy Paris

Ogilvy Paris Levallois-Perret, France

921

Brand: ALL.com
Country: France

Advertiser: ALL - Accor Live Limitless

Title	The obvious booking
Title (original language)	Le choix évident
Agency	Ogilvy Paris
Campaign	That’s ALL.com
Advertiser	ALL - Accor Live Limitless
Brand	ALL.com
Date of First Broadcast/Publication	2023 / 4
Business Sector	Hotels, Resorts
Philosophy	ALL is the booking platform and loyalty program of the Accor Group. Since its launch in 2019, Ogilvy Paris has been working with the brand on its branding and communication initiatives. The collaboration between ALL and the agency is reinforced today with the launch of a global campaign aimed at asserting ALL.com in the highly competitive booking platform sector. And to remind people that ALL.com is indeed THE booking platform for Accor Group hotels, offering the best brands at the best price, as well as exclusive and personalized advantages and services. It seems obvious to use ALL.com when booking a hotel stay anywhere in the world. This is how the "That's ALL.com" campaign was born. From the observation that guests would rather spend time enjoying their stay than researching their stay and comparing the rates that go with it. With Accor's extensive portfolio of over 40 hotel brands on one site, ALL.com is the obvious way to find and book the perfect stay at the best price. The campaign is intended to be direct, light, and offbeat, bringing a new tone to the brand. The campaign is directed by Charlotte Abramow, a Belgian photographer and director known for her music videos for the Belgian pop sensation, Angèle, among others. The campaign will be launched across the entire ALL network and the Accor Group's brands (on and off-line).
Philosophy (original language)	ALL, c’est la plateforme de booking et le programme de fidélité du Groupe Accor. Depuis son lancement en 2019, Ogilvy Paris accompagne la marque sur ses enjeux de branding, de communication. La collaboration entre ALL et l’agence se renforce aujourd’hui avec le lancement d’une campagne mondiale visant à imposer ALL.com dans le secteur très concurrentiel des plateformes de booking. Et rappeler au passage que ALL.com est bien LA plateforme de réservation des hôtels du groupe Accor, proposant les meilleures marques au meilleur prix ainsi que des avantages et des services exclusifs et personnalisés. Il parait donc évident de passer par ALL.com dès lors qu’on souhaite réserver un séjour dans un hôtel, où que ce soit dans le monde. C’est ainsi que la campagne « That’s ALL.com » est née. De l’observation que les clients préfèrent passer du temps à profiter de leur séjour plutôt qu’à rechercher leur séjour et comparer les tarifs qui vont avec. Avec le vaste portefeuille de ACCOR de plus de 40 marques d’hôtels regroupés sur un seul site, ALL.com est le moyen évident de trouver et de réserver le séjour parfait au meilleur prix. Une campagne qui se veut directe, légère et décalée, insufflant une nouvelle tonalité à la marque. Elle est réalisée par Charlotte Abramow, photographe et réalisatrice belge, connue entre autre pour ses clips de la chanteuse Angèle. Elle sera déployée sur tous les écosystèmes de ALL et des marques du groupe (on & off-line).
Media Type	Television
Length	48 seconds
Production Company	Big Productions
President	Matthieu Elkaim
President	Mathieu Plassard
Chief Creative Officer	Matthieu Elkaim
Global Client Lead	Julia De Sainte-Marie
Project Manager	Gabrielle Jovet
Experience Strategic Director	Minerva Sosa Soria
Art Director	Bertille Vermot
Copywriter	Jean Estauver
TV Producer / Art Buyer	Angélique Bosio
Advertising Manager	Mehdi Hemici
Advertising Manager	Diane Fanton
Advertising Manager	Emmanuelle Kuzmiak
Advertising Manager	Axelle Bensoussan
Advertising Manager	Marine Le Coq
Advertising Manager	Lucie Metzger
Director / Photographer	Charlotte Abramow
Director of Photography (DOP)	Lucas Casanovas
Producer	Arthur Catton
Director of Production	Marc Fuentes
1st AD	Marie Le Grevellec
Steadycam	Sacha Naceri