| Title | The Joy of Movement |
| Agency | Publicis Italy |
| Campaign | The Joy of Movement |
| Advertiser | GlaxoSmithKline |
| Brand | Voltaren |
| Date of First Broadcast/Publication | 2020 / 11 |
| Business Sector | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
| Story | Voltaren, the GSK Consumer Healthcare Brand, launches a new global campaign building on their tagline The Joy of Movement with a stronger, deeper purpose: movement allows people to connect and that brings us true joy. The launch of the campaign also coincides with the release of the GSK Consumer Healthcare 2020 Global Pain Index (GPI) results. Now in its fourth edition, the GPI is a unique social study that has been uncovering significant impact pain has on lives globally. Now in its sixth year, the study has listened to more than 47,000 people to date. Its findings highlight the mental and physical health impact that body pain has on the lives of those who experience it. |
| Media Type | Television |
| Length | |
| Market | Netherlands, United Kingdom |
| Global Chief Creative Officer | Bruno Bertelli |
| Global Creative Director | Davide Boscacci |
| Global Digital Creative Director | Lazaros Nikiforidis |
| Chief Strategy Officer | Bela Ziemann |
| Creative Strategy | Monica Radulescu |
| Experience Strategist | Caitriona Gallagher |
| Global Strategy Director | Anne Serr |
| Associate Creative Director | Ilaria Cormio |
| Associate Creative Director | Livio Gerosa |
| Creative Supervisor | Beatrice Mari |
| Global Business Leader | nicholas karim baddour |
| Global Business Lead | Shirine Aoun |
| Global Category Business Lead | Katriona Connolly |
| Managing Partner | Greg Georgiades |
| Business Director | Megan Harrold |
| Global Account Supervisor | Sophie Laird |
| Global Account Manager | Nayla El Sayegh |
| Account Director | Angeline Benge |
| Account Manager | Kailen Tubbs |
| Brand Strategy Manager | Maria Ugrozova |
| Project Manager | Donna Valezano |
| Director | Jamie Rafn |
| Senior Producer | Lora Jane Brisland |
| Senior Account Manager | Veena Tamnee |
| Music Lead | Rebecca Lowe |
| Music Producer | Tom Tuckker |
| Music Prod Company | MassiveMusic |
| Agency | digitas |
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