Title | Cake 3 |
Agency | DDB Budapest |
Campaign | Birthday Cake - Amnesty International |
Advertiser | Amnesty International |
Brand | Amnesty International |
Posted | January 2009 |
Business Sector | Human Rights |
Tagline | You can do more than celebrate. |
Story | Amnesty International marked 60 years of the Universal Declaration of Human Rights with a set of birthday cakes in this print advertising campaign developed in Hungary. Sections of each cake are being removed in the ads, representing intervention for children and adult prisoners in danger. |
Media Type | |
Creative Director | Rodrigo Fernandes |
Creative Director | Laszlo Hevesi |
Copywriter | Giovanni Pintaude |
Art Director | Rodrigo Fernandes |
Art Director | Guilherme Somensato |