Title | Must Be a Jameson |
Agency | Ogilvy UK |
Campaign | Must be a Jameson |
Advertiser | Pernod Ricard |
Brand | Jameson Irish Whiskey |
Date of First Broadcast/Publication | 2023 / 11 |
Business Sector | Spirits, Fortified Wines |
Story | Jameson, the world’s bestselling and most awarded Irish whiskey*, presents its new global campaign, ‘Must be a Jameson’, narrated by Irish actor Cillian Murphy. Jameson is celebrating the attributes that have propelled the brand from its inception in 1780 – always welcoming and forever smooth. Sound kind of like you? You Must be a Jameson, too. The campaign sets out to connect a world full of likeminded people who don’t take themselves too seriously. Jameson invites you to toast to being a part of the family, anchored by the spirit of togetherness and community. First, meet Jose, a suave fella who can’t seem to have his day ruined, no matter what. Stained shirt? Missed turn? Not a problem for Jose. You see, Jose is never fazed and always chooses to drink smooth, triple-distilled Jameson whiskey. He Must Be a Jameson. Then, meet Julia, who rolls with whatever life throws her way. Julia isn’t afraid of a little adventure, and knows that if things take an unexpected twist, it’s usually for the best. She Must be a Jameson. They make the most of every situation they find themselves in. They are people who, when you see them, make you think “they must be a Jameson… and maybe I am too.” |
Media Type | Television |
Length | |
Chairman | Ceo Plano Feminino Ong |
Creative Content Director | Saragh Killeen |
Senior Manager | Lindsey Marmel |
Senior Manager | Buzz Creative Content Studio |
Director | Alchemy Insights |
Senior Director | Canja Audio Culture |
Marketing | Canja Audio Culture |
Manager | Canja Audio Culture |
Global Chief Creative Officer | Liz Taylor |
Executive Creative Director | Nicola Wood |
Executive Creative Director | Andy Forrest |
Creative Director | Alice Teruzzi |
Creative Director | Francesca Ferracini |
Creative Director | Liam Butler |
Art Director | Mark Harrison |
Creative Director | Jen Richardson |
Creative Director | Emily Clark |
Executive Producer | Sally Lipsius |
Assistant Producer | Eva McAlpine |
Executive Design Director | Luke Ridgway |
Head of Strategy | Matt Waksman |
Advertising | Matt Waksman |
Managing Partner | Andrew Brooks |
Client Partner | Kate Woodruff |
Account Director | Rachel Passman |
President | Ann Mukherjee |
Chief Marketing Officer (CMO) | Colin Kavanagh |
Marketing Director | Joao Rozario |
Manager of Communications | Florian Sallaberry |
Vice President/Marketing | Johan Radojewski |
Senior Brand Executive | Kelly Suhr |
Marketing Manager | Sharon Dunne |
Senior Brand Manager | Georgina Kendrick |
ASSISTANT BRAND MANAGER | Lea Trippitelli |
Senior Manager | Blaine Rueber |
Senior Manager | Catherine Brady |
Corporate Manager | Stephanie Ortiz |
Chief Executive Officer (CEO) | Antonis Kocheilas |
Producer Liaison | George Ward |
MOTION DESIGN | Alex Dunford |
Designer | Kieran Wye |
Designer | Olivier Lafayase |
Strategy Director | Elise Alverson |
Strategy Director | Natalie Chester |
Project Management Supervisor | Joel Metcalf |
Project Director | Emily Fry |
Project Manager | Anna Matyasovszki |
Executive Group Director | Amy Medellin |
Business Director | Alex Pryce |
Agency Account Manager | George Skane-Davis |
Account Executive | Calvin Twist |
Narrator | Cillian Murphy |