Creative Director
at
Leo Burnett MENA (Middle East & North Africa)
Giza Governorate, Egypt
| Title | Never Take Your Jersey Off |
| Agency | FP7/CAI |
| Campaign | Never Take Your Jersey Off |
| Advertiser | Coca-Cola Company |
| Brand | Coke |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Soft Drinks, Tonics |
| Philosophy | Much like all our other football content, our music video was catchy, cool and utterly silly. Silly enough to get millions’ attention in the massive clutter. In true honor of the occasion and its real rituals, our video iconically featured World Cup Panini cards. The entire film was said through Paninis, but rather than featuring the stars we didn’t have rights for, we featured our own stars, the real Egyptian fan! It’s been so long time since Egypt was playing in the world cup and all Egyptians got very patriotic, trying to show off by holding the flags and wearing the national team jersey which costs around $100 !!! the jersey was more expensive than a family’s entire monthly grocery stock! But what was the alternative, hit the streets wearing just any old red t-shirt you had lying around? For an occasion as big as this one? This was Egypt! This was the World Cup! This was something we were all waiting for in the past 28 years! Banking on this key tension point, Coca-Cola Egypt decided to give the nation jerseys! How? Through buying our can. |
| Media Type | Web Film |
| Length | |
| Creative Director | Maged Nassar |
| Lyrics Writer | Mohamed ELGhamrawy |
| Head of Account Management | Sondos Effat |
| Account Director | Dalia Arafa |
| Account Director | Raghda Maghrabi |
| Account Manager | Heidi Felfella |
| Account Executive | Dalia Al Ashry |
| Head of Strategy | Naila Fattouh |
| Strategist | Omar Gawdat |
| Executive Producer | Khaled Zaki |
| Producer | Mahmoud Derbala |
| Director | Maged Nassar |
| DOP | Yves Sehnaoui |
| Art Director | Assem Ali |
| Copywriter | Hend Ghorab |
| Managing Director | Dalia Abdelshafi |
| Stylist | Farida Fouad |
| Editor | Amr Rabee |
| Colorist | Karim Mira |
| Music Composer | Wael Alaa |
| Post Producer | Donya Refaat |
| Art Director | Eslam Abou El Enein |
| GFX | Tarek Ali |
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