| Title | Lol |
| Agency | McCann Lima |
| Campaign | License plates |
| Advertiser | Peru21 Newspaper |
| Brand | Peru21 |
| Posted | April 2014 |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | Don´t text and drive |
| Story | In Peru, car accidents associated to texting and driving are increasing every day. This is a reality that is gaining more relevance on the local news. Therefore, we decided to use the media that tells this stories to give a strong and clear message to the people who drive so irresponsibly. |
| Philosophy | Few letters can finish your sentence or your life |
| Problem | People have no measure as to the impact of texting while driving, even if it is just 3 really quick letters. |
| Result | Word of mouth spread quickly thougout social networks and news correspondants, giving it the reach and impact that makes the ad stronger. |
| Media Type | |
| Copywriter | Alvaro Soto |
| Art Director | Luis Beltran |
| Agency Producer | Jacky Salhuana |
| Photographer | henry Livio Davalos Perez |
| Retoucher | Pedro Sotelo |
| Retoucher | Luis Sotelo |
| Retoucher | Carlos Luna |
| Post Production | Plan B |
| Chief Creative Officer | Mauricio Fernández-Maldonado |
| Chief Creative Officer | Nicolás Romano |
| Head of art | Giovanni Macco |
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