Title | Andressa Alves Doll |
Agency | Wieden + Kennedy |
Campaign | Andressa Alves Doll |
Advertiser | Nike |
Brand | Nike |
Date of First Broadcast/Publication | 2019 |
Business Sector | Sportswear |
Philosophy | Like most women, Andressa Alves, a Brazilian footballer star, was always given dolls as a child. Passionate about soccer, little Andressa decided to turn her dolls into something that really was of interest to her: doll heads became the first footballs of the future star. Wieden+Kennedy and Nike brought that doll-ball to life by creating the ideal doll for the new generation of girls in love with sports: a doll that is shaped like a football, ready for playing, designed in partnership with artist Elisa Sassi. |
Media Type | Direct Marketing |
Length | |
Creative Director | Bruno Oppido |
Creative Director | Mariana Borga |
Executive Creative Director | Eduardo Lima |
Executive Creative Director | Renato Simões |
Copywriter | Mariana Borga |
Copywriter | Erika Moreira |
Art Director | Bruno Oppido |
Art Director | Paula Essig |
Illustrator | Elisa Sassi |
Account Director | Jorge Papa |
Account Manager | Nathalia Assad |
Project Producer | Maurício Yamashita |
Project Producer | Thais Bonizzi |
Project Producer | Ricardo Barbin |
Account Executive | Marinna Santos |
Broadcast Production Director | Regiani Pettinelli |
Broadcast Producer | Thais Bonizzi |
Planning Director | André Troster |
Planner | Fernando Prado |
Planner | Beatriz Silva |
Media Team | Thais Altschuller |
Media Team | Alex Bezerra |
Media Team | Tayna Perpetua |
Media Team | Liese Lemee |
Media Team | Iury Lira |
Other | BVM Cross |
Advertising Manager | Daniel Ferreira |
Advertising Manager | Jesse Long |
Advertising Manager | Daniel Paz |
Advertising Manager | Byron Brooks |
Advertising Manager | Livia Pinheiro |
Advertising Manager | Maria Luiza Matos |
Advertising Manager | Giuliano Rezende |