PetRescue - "PetMe"

DDB Sydney

DDB Sydney Ultimo, Australia

3342

Title	PetMe
Agency	DDB Sydney
Campaign	A dog obsessed AI
Advertiser	PetRescue
Brand	PetRescue
Date of First Broadcast/Publication	2019 / 2
Business Sector	Charities, Foundations, Volunteers
Story	People love dogs on social media. In fact, some dogs have more followers than you do. They get millions of likes and comments every day. While 9.000 dogs in shelters across the country are getting…Well. Not much. Knowing that people who like a certain breed are most likely to adopt one similar, we thought of a way to make Insta-famous dogs help the not-so famous ones. On national dog’s day, influencers all across Australia posted with the hashtag PetMe. Combining machine learning and innovative dog facial recognition, PetMe AI finds the perfect match up for adoption and replies to their post, making it visible to every one of their followers. And just like that, PetMe is turning virtual love into real love.
Media Type	Digital
Length	83 seconds
Chief Creative Officer	Ben Welsh
Executive Creative Director	Tara Ford
Creative Director	David Joubert
Art Director	Alex Newman
Copywriter	Guilherme Machado
Creative technologist	Patrick Schroen
Sound Production	Nylon Studios