French Red Cross - "#PLSChallenge"

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Title	#PLSChallenge
Campaign	#PLSChallenge
Advertiser	Red Cross
Brand	French Red Cross
Posted	November 2020
Business Sector	Charities, Foundations, Volunteers
Story	France aims to train 80% of French people in first aid within 10 years. To reach this objective, more and more young people are being trained thanks to the efforts of the Department of Education but there is still progress to make, according to a survey by SMEREP, 40% of French high school students declare that they have never received first aid training. In order to resolve this problem, Kewl (Konbini’s creative hotshop) and the French Red Cross, in its historical mission as a trainer, decided to invest TikTok, the first platform of this generation, to create the first dance challenge which aims to raise awareness and train young people in first aid measures.
Media Type	Digital
Length	111 seconds
Production (Agency)	Konbini
Chief Executive Officer (CEO)	David Creuzot
Chief Executive Officer (CEO)	Lucie Beudet
Executive Creative Director	Arthur King
Creative Director	Guillaume Aubert
Copywriter	Jean Ares
Art Director	Sergio Alves
Motion Designer	Jordan Beline
Motion Designer	Hugo Jacquier
Head of Agency	Stéphanie Decombe
Account Director	Thomas Devynck
Account Manager	Margaux Le Grix de la Salle
Project Manager	Laura Zenoni
Head of Business Development	Julien Pacull
PR manager	Marguerite Courcoux
Communications Manager	Coline Abeillon