As the iftar comes to an end, a simple cup of Lipton tea becomes the catalyst for transformation. What begins as a quiet after iftar moment soon blossoms into an animated gathering, reflecting the insight that tea can extend the evening, enhancing gatherings and making them more memorable. With every dip of Lipton tea, the gathering keeps growing, friends and family arrive, and the house comes alive with the vibrant scenes of Ramadan – from captivating TV shows to the lively clatter of baloot card games, keeping the spirit alive until the early hours, culminating in Suhoor.
Philosophy
The agency’s approach ensured that while the campaign speaks to a younger audience, it also maintains a universal appeal, keeping all other target audiences engaged in the celebration of togetherness that Lipton tea invokes.