Title | Safety behind the scenes |
Agency | Grey |
Campaign | Safety Behind the Scenes |
Advertiser | Volvo |
Brand | Volvo Cars USA |
Date of First Broadcast/Publication | 2023 / 3 |
Business Sector | Cars |
Tagline | For Life |
Story | For this year's Oscars broadcast, Volvo celebrated the people who work behind the scenes to help keep everyone safe on film sets. From rigging complex lighting equipment, to designing intricate camera moves, to checking and rechecking gear – the people we featured are real, working professionals, who are active on major Hollywood film sets. And each and every one of them plays an integral role in making the films we love possible. By staying true to our heritage of safety, and showing up at the right moment in culture, we forged an authentic new link between our brand and the art and industry of filmmaking. |
Media Type | Television |
Length | |
Editing Company | Uppercut |
Production Company | Townhouse |
Chief Creative Officer | Thiago Cruz |
Executive Creative Director | Brent Singer |
Group Creative Director | Sam Isenstein |
Art Director | Alee Bono |
Art Director | Gabie Fleischer |
Copywriter | Jess New |
Production Company | NuContext |
Audio | Racket Club |