| Title | Remy Martin E-commerce Hijack |
| Agency | FRED & FARID New York |
| Campaign | Remy Martin E-commerce Hijack |
| Advertiser | Rémy Martin |
| Brand | Remy Martin |
| Date of First Broadcast/Publication | 2021 / 9 |
| Business Sector | Spirits, Fortified Wines |
| Story | FRED & FARID New York hijacked Facebook and Instagram shoppable “Collection” ads, which allow users to swipe through products in-feed, while they view the video content. Breaking free of the ad unit itself is surprising, scroll-stopping and inviting to say the least. Cheers to that. |
| Philosophy | When it comes to stocking your home bar, Rémy Martin 1738 is a staple... And now, it’s right at your fingertips. To demonstrate this, FRED & FARID New York wanted to rethink traditional ecommerce media, and thought outside of the box… literally. |
| Media Type | Social Media |
| Length | |
| Chief Creative Officer | Fred & Farid |
| Creative Director | Laurent Leccia |
| Account Supervisor | Amanda Hellman |
| Account Supervisor | Nader Nemati |
| Art Director | Michelle Hess |
| Copywriter | Emma Kolb |
| Executive Producer | Tennille Teague |
| Strategist | Tim Polder |
| Director | Cole Schreiber |
| Senior Brand Director | Timothee Memmi |
More Work
SEE ALLEternal Sunrise
- BRAND:
- Delsey Paris
- AGENCY:
- FRED & FARID New York
Fred & Farid Website Launch
- BRAND:
- Fred &Farid
- AGENCY:
- FRED & FARID
We Keep Going
- BRAND:
- JCDecaux
- AGENCY:
- FRED & FARID Los Angeles
Sweet Art
- BRAND:
- Remy Martin
- AGENCY:
- FRED & FARID New York
The Last Column
- BRAND:
- Committee to Protect Journalists
- AGENCY:
- FRED & FARID New York
Shark
- BRAND:
- Sea Shepherd
- AGENCY:
- FRED & FARID New York
Dolphin
- BRAND:
- Sea Shepherd
- AGENCY:
- FRED & FARID New York
Tortoise
- BRAND:
- Sea Shepherd
- AGENCY:
- FRED & FARID New York
Plastic Ocean
- BRAND:
- Sea Shepherd
- AGENCY:
- FRED & FARID New York