| Title | Collection Villeret 1858 |
| Agency | Elephant Seven GmbH Nord |
| Campaign | Collection Villeret 1858 - Montblanc |
| Advertiser | Montblanc |
| Brand | Montblanc |
| Posted | December 2009 |
| Product | Collection Villeret 1858 |
| Business Sector | Watches |
| Story | With the Montblanc Collection Villeret 1858, Montblanc present themselves as the true guardians of the traditional Swiss art of watchmaking, and position themselves among the few manufactures in the world able to craft watches from the first step to the last. With the exclusive and strictly limited watches of the Collection Villeret 1858 the company is sure to cause a tremendous amount of interest, starting with SIHH 2008 in Geneva. The online special for the Montblanc Collection Villeret 1858 presents the philosophy of traditional Haute Horlogerie and provides hitherto unseen glimpses of the interior of a Minerva movement, showing the countless components and meticulous manual finishing at each stage of production, through the use of text, 3D, animation and full-format flash video. Even from the introduction a 3D animated flight through a movement crafted by hand at the Manufacture Minerva - it is clear that all the possibilities of the Internet have been used to transport viewers into the world of Haute Horlogerie. In addition to the hand-made watches, the master craftsmen at the Institut Minerva de Recherche en Haute Horlogerie, are also presented. The execution and attention to detail of the online special are of the very highest standard in keeping with the brands aim of winning over watch lovers and true connoisseurs |
| Media Type | Digital |
| More Information | www.montblanc.com/products/collection_villeret_185 |
| Creative Director | Joniel Da Silva |
| Art Director | Enrique Muros |
| Art Director | Koi Isogai |
| Copywriter | Manfred Heider |