826Digital.org - "Poets in revolt"

Barkley

Barkley Kansas City, United States

1275

This ad is part of the ACT Responsible Collection

Brand: 826Digital.org
Country: United States

Advertiser: 826 National

Title	Poets in revolt
Agency	Barkley
Campaign	Poets In Revolt
Advertiser	826 National
Brand	826Digital.org
Date of First Broadcast/Publication	2021 / 1
Business Sector	Others
Tagline	Join the revolt.
Story	On January 20th, history’s youngest inaugural poet Amanda Gorman showed us that words, wielded by the young, have the power to move a nation. Amanda wrote the foreword for a new must-read book by 826 National, the nation’s largest youth writing network. “Poets in Revolt!” confronts themes of a threatened democracy, systemic racism, gun violence in classrooms, and generational inequality. The video to promote the book expresses the raw spoken-word poetry of the young writers who will inherit these challenges. The “Poets in Revolt!” campaign video, created by independent agency Barkley, turns students’ spoken-word poems into a singular script, stitched together with colorful illustrations by artist Kate DeCiccio. It covers a wide range of social justice issues that cut to the core of this generation and the future of a more inclusive, equitable America. The voiceovers you hear are of young authors from the 826 National Network.
Media Type	Digital
Length	104 seconds
More Information	826digital.org
Chief Creative Officer	Katy Hornaday
Executive Creative Director	Berk Wasserman
Executive Strategy Director	Chris Cardetti
Executive Producer	Melany Esfeld
Copywriter	Jim Howard
Editor	Haley Hennier
Associate Creative Director	Chris Larberg
Experience Design Director	Cady Beansmith
Producer	Sophie Caster
Illustrator	Kate DeCiccio