Peter Berg
Director at Film47
Los Angeles, United States
TitleBring Down The House (Behind the Scenes)
Agency
Campaign Bring Down The House
Advertiser National Football League NFL
Brand NFL
Date of First Broadcast/Publication 2022 / 2
Business Sector Sports Teams, Sports Events
Story As a brother and sister compete in a Super Bowl themed football video game it magically comes to life as 22 NFL legends play out the game inside an unsuspecting families home, literally destroying it in the process. Thanks to the quick thinking of the younger sister she pulls off an upset win and rights a super bowl wrong by allowing Walter Payton to finally score a Super Bowl touchdown. To bring to life the miniature sized NFL athletes in a realistic way we used a brand new propriety form of puppetry. Most puppets are controlled by sticks or stings, making them move in childlike ways. We needed to replicate the athleticism, style and power of the players. We built exact replicas of the puppets, down to the threads of the jersey and individual strands of hair. Next we tangibly shot every action sequence, hit and bit of destruction. This was achieved by rebuilding the home we filmed in a puppet studio, filming the puppet stunts there and then comping the puppet action into the real world home.
Media Type Case Study
Length
Executive Creative Director
Director
Production Company
Director
VFX Company
Editing Company
Telecine
NFL Team Client
Chief Marketing Officer Tim Ellis
SVP Global Brand & Consumer Marketing Marissa Solis
Senior Producer Lucy Hallowell
VP Marking Rhett Nichols
Director Brand & Consumer Marketing Samantha Stuckert
Manager, Global Brand & Consumer Marketing Jackie Finn
SVP Social & Influencer Ian Trombetta
SVP Marketing Strat & Science Andy Kauffman
VP Social / Content Marketing Rich Elmore
Creative & Content Marketing Tony Isetta
Direction Social Content Justin Anderson
Partner/Creative Co-Chair Glenn Cole
Executive Creative Director Zach Hilder
Creative Director Nate Virnig
Creative Director Devin Baker
Sr. Designer Chris Ruh
Sr. Writer Garrett Radford
Group Production Director Nicole Haase
Film Producer Tanya Zaccaro
Group Brand Director Shane Chastang
Brand Director Katie Martin
Communications Strategy Director Kristin Barker
Partnerships and Legal Casey Brown

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