Budweiser - "America Side by Side"

Jones Knowles Ritchie (JKR) New York, United States

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Title	America Side by Side
Agency	Jones Knowles Ritchie (JKR)
Campaign	America
Advertiser	Anheuser-Busch
Brand	Budweiser
Date of First Broadcast/Publication	2016
Business Sector	Beers, Ciders, Lagers
Tagline	America, This Bud’s for You.
Story	Budweiser is America, America is Budweiser. What better way to commemorate the birth of our country this summer, than to literally hold it in your hand. Replacing the brand name is a bold statement, the only logical option, the name of the mother from which it was born. Throughout the ‘Ameri-can’ design, Budweiser has changed its dress to signal an unwavering ode to the country. A substitution for “The King of Beers” needed to be an equally bold qualifier for America. “E Pluribus Unum” was the solution: “Out of Many, One”, a nod to the states that create our great nation, as well as a comment on Budweiser’s place amongst its competitors. There is only one Bud. The homage continues in totality, from the US in place of the AB medallion and "The Star Spangled Banner” lyrics encircling the creed, to the ‘Indivisible Since 1776’ - the born on date of our land. This summer truly, you can hold America in your hands.
Media Type	Packaging, Branding & Design
Length	120 seconds
Creative Director	Tosh Hall
Typographer	Ian Brignell
Photographer	Martin Wonnacott