| Title | Toyota Highlander |
| Agency | Saatchi & Saatchi Los Angeles |
| Campaign | Toyota Highlander In Market 360 |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota Highlander |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Cars |
| Philosophy | Directors Karim Zariffa and Nico Kasakoff of storytelling production company 1stAveMachine have joined forces with Saatchi & Saatchi LA to highlight the features of the 2018 Toyota Highlander through a captivating 360 experience. Shot in Los Angeles over the course of a single day following months of pre-production including 3D previz and art build, the new 360 spot reflects the stylish, family-friendly construct of the Highlander. Through a panoramic series of set pieces featuring a family that’s fit for the SUV, 1stAve directors Zariffa and Kasakoff and Saatchi LA crafted individual vignettes that showcase specific features such as 295 horsepower, seating for up to 8, rain-sensing wipers and 83.7 cubic feet of cargo space. According to Zariffa, the 360 platform provides the ideal solution to engage an audience. Bringing the Highlander experience to life, however, required an intricate production process that deviated from the standard 360 approach. With production ingenuity behind it, Toyota’s latest entertaining, seamless 360 campaign marks a solid collaboration between 1stAveMachine and Saatchi & Saatchi LA. This was the first time Karim and Nico had collaborated with each other as a team even though both have embraced our co-directing model on past jobs. What a fabulous team, each bringing their different strengths and sensibilities to the project. Seeing these two flourish as a team and the resulting cool film is very gratifying. |
| Media Type | Television |
| Length | |
| Production Company | 1stAveMachine |
| Director | Karim Zariffa |
| Director | Nico Kasakoff |
| Partner | Sam Penfield |
| Executive Producer | Sam Penfield |
| Executive Producer | Peter Repplier |
| Executive Producer | Michaela Mckee |
| Executive Producer | Lisanne McDonald |
| Director Of Photography | Ryan Carmody |
| Line Producer | Jeff Trenner |
| Assistant Director | Ryan Ramos |
| Head of Post Production | Christos Mountzouros |
| Post Supervisor | Barry Gilbert |
| VFX Supervisor | John Loughlin |
| Gaffer | Chris Tonkovich |
| Key Grip | Leo Lbanez |
| Art Director | Regan Jackson |
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