EKN - "Designed In Bangladesh. Made in Europe."

Accenture Song (formerly Kolle Rebbe)

Accenture Song (formerly Kolle Rebbe) Hamburg, Germany

Awards

801

This ad is part of the ACT Responsible Collection

Brand: EKN
Country: Germany

Advertiser: EKN Footwear

Title	Designed In Bangladesh. Made in Europe.
Brief	The fashion industry's traditional model often exploits the Global South, especially marginalizing female talent. "Designed in Bangladesh. Made in Europe," a collaboration between visionary female designer Rokaiya Ahmed Purna and Ekn Footwear, stands as a beacon for change, emphasizing gender equity and ethical fashion. Determined to spotlight Rokaiya's unmatched creativity, we sought to overturn biases concerning design origin and innovation. The campaign's impact was undeniable: a 300% increase in sales, global engagement spanning over 140 million people. Rokaiya rapidly gained recognition, becoming an influential Asian role model. Each sale bolsters and amplifies female Bangladeshi creatives, offering them an international stage. In sum, this isn't merely a sneaker—it's a revolutionary step towards a world that values talent, regardless of gender or borders. The campaign's success was evident through increased awareness, engagement, and support from the community, reaffirming the significance of its message and the impact it made.
Agency	Accenture Song (formerly Kolle Rebbe)
Campaign	Designed in Bangladesh. Made in Europe.
Advertiser	EKN Footwear
Brand	EKN
Date of First Broadcast/Publication	2023 / 1
Business Sector	Sneakers / Athletic Footwear
Story	Challenging fashion's exploitative norms, our "Designed in Bangladesh. Made in Europe." sneaker, by Rokaiya Ahmed Purna and Ekn Footwear, reinvents the supply chain. This initiative not only celebrates global creativity but ensures that profits support Bangladeshi creatives. A transformative step towards ethical fashion, celebrating overlooked talent.
Media Type	Case Study
Managing Director	Noel Klein-Reesink
Creative Director	Marek Bäuerlein
Product Design	Rokaiya Ahmed Purna
Executive Creative Director	Martin Terhart
Executive Design Director	Marcel Krempin
Group Creative Director	Alexander Grapp
Creative Lead	Alexander Grapp
Creative Director	Felix Zielke
Creative Lead	Felix Zielke
Account Manager	Anton Kröger
Account Manager	Kea Jacobs
Account Manager	Olga Baiz
Account Manager	David Giesen
Designer	Jakob Reinhard
Designer	Mitja Schneehage
Designer	Julia Fiedler
Copywriter	Sofia Christidou
Copywriter	Lorenz Ritter
Copywriter	Rasesh Patkar
UX Designer	Emma Paraschiakou
PR manager	Jessica Hartley
PR manager	Ruth van Doornik
Agency Producer	Jan Elo
Agency Producer	Jan-Ole Brendel
Post Production	Ole Brand
Director of Photography (DOP)	Alexander Hildenberg
MOTION DESIGN	Falko Tilgner
Sound Engineer	Klaas Nocken
Art Buyer	Alice Feja
Production Company	27 Kilometer Entertainment GmbH
Creative Producer	Leonard Witte
Sound Engineer	Kian Djalili
Post Production	Dorothe Preut
Colorist	Julian Wildner
Editor	Dominik Schacht
Editor	Hans Hartmann
Editor	Michael Eilers
Production Company	Filmstation Production
Producer	Safat Chowdhory
Director	Sajeed Sarwar
Director of Photography (DOP)	Monzur Anik
Managing Director	Simon Heeger
Managing Director	Christian Vorländer
Music Composer	Christoph Körner
Art Producer	Stephan Gerlach