| Title | Lungs in the air 1 |
| Agency | McCann Canada |
| Campaign | Is the health of our lungs up in the air? |
| Advertiser | Canadian Lung Association |
| Brand | Canadian Lung Association |
| Posted | October 2021 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | As the protectors of our lungs, the Canadian Lung Association is working to bring attention to one of the hidden causes of lung disease and death. In honour of World Lung Day, the organization has unveiled a travelling art installation in the sky, Lungs in the Air, designed to heighten Canadians’ awareness of the effects of air pollution on our lungs. The four-story-tall inflatable lungs first soared high above East Village Park in Calgary on World Lung Day on Saturday, September 25th. Today, Wednesday, September 29th, they’re high in the Toronto sky at Roundhouse Park, and the lungs’ final stop will be at Halifax’s waterfront on Monday, October 4th. |
| Media Type | Outdoor/Out of Home |
| Chief Creative Officer | Joshua Steinman |
| Associate Creative Director | Mike Shuman |
| Associate Creative Director | Gail Pak |
| Creative Team | Brennen Robinson |
| Creative Team | Osman Rahmani |
| Agency Producer | Eastern Yoo |
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