| Title | Safe Waze 2 Shop (110s) |
| Brief | Mastercard could tell how busy supermarkets were by tracking transaction data in-store. So, we partnered with Carrefour and used Waze to drive people to less busy stores for safer grocery shopping – using data to protect both employees and customers. |
| Agency | McCann Worldgroup Sp. z o.o. |
| Campaign | Safe Waze 2 Shop |
| Advertiser | Mastercard International |
| Brand | MasterCard |
| Posted | November 2021 |
| Business Sector | Credit Cards |
| Story | We knew that grocery stores were the place consumers were most likely to be exposed to COVID 19. So, we leveraged Mastercard’s proprietary information on consumer spending trends (aggregated and anonymized in line with Mastercard's secure data processing principles), and Waze’s ability to avoid traffic jams, to incentivize consumers to reroute to stores that were less busy. Thus, avoiding instore traffic jams and keeping supermarkets a safe place for consumers and staff. |
| Problem | Mastercard could tell how busy supermarkets were by tracking transaction data in-store. So, we partnered with Carrefour and used Waze to drive people to less busy stores for safer grocery shopping – using data to protect both employees and customers. |
| Media Type | Case Study |
| Chief Creative Officer | Josh Stein |
| Creative Director | Mike Shuman |
| Creative Director | Gail Pak |
| Vice President (VP) | Emily MacLaurin-King |
| Group Account Director | Emily MacLaurin-King |
| Executive Creative Director | Marcin SosiDski |
| Creative Director | Bartek Klimaszewski |
| Art Director | Janka Szwykowska |
| Designer | Anna Solianyk |
| Art Director | Anna Solianyk |
| MOTION DESIGN | MaBgorzata Wojtkowiak |
| Art Director | MaBgorzata Wojtkowiak |
| Magdalena Bk | |
| Vladyslav Kravets | |
| Content Creative | Aukasz KoBakowski |
| Copywriter | Aukasz KoBakowski |
| Copywriter | Zbigniew Marczak |
| Group Business Director | MaBgorzata Tereszczenko |
| Account Supervisor | Igor Seweryn |
| Strategist | Marcin Samek |
| Social Media Director | Marcin Samek |
| Social Media Manager | Klaudia Karkulowska |
| Agency Producer | Dominika Grzegdala |
| Post Production | RafaB Jastrzbski |
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