Title | Lungs in the Air |
Agency | McCann Canada |
Campaign | Is the health of our lungs up in the air? |
Advertiser | Canadian Lung Association |
Brand | Canadian Lung Association |
Posted | November 2022 |
Business Sector | Environmental & Animal Issues |
Story | To highlight invisible dangers in the air, the Canadian Lung Association put something in the sky easy to see - a 4 story high inflatable lung. It drove to an interactive tool that pulled geo-targeted real-time data from the Air Quality Health index. |
Media Type | Case Study |
Chief Creative Officer | Joshua Steinman |
Associate Creative Director | Mike Shuman |
Associate Creative Director | Gail Pak |
Creative Team | Brennen Robinson |
Creative Team | Osman Rahmani |
Agency Producer | Eastern Yoo |