Gail Pak
Creative Director at McCann New York
Toronto, Canada
TitleLungs in the Air
Agency
Campaign Is the health of our lungs up in the air?
Advertiser Canadian Lung Association
Brand Canadian Lung Association
PostedNovember 2022
Business Sector Environmental & Animal Issues
Story To highlight invisible dangers in the air, the Canadian Lung Association put something in the sky easy to see - a 4 story high inflatable lung. It drove to an interactive tool that pulled geo-targeted real-time data from the Air Quality Health index.
Media Type Case Study
Chief Creative Officer
Associate Creative Director
Associate Creative Director
Creative Team
Creative Team
Agency Producer

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