Vincent Reynaud-Lacroze
Directeur Général Adjoint at We Are Social
Paris, France
TitleBlind job
Agency
Campaign A job for me
Advertiser Association Valentin Haüy
Brand Association Valentin Haüy
Date of First Broadcast/Publication 2023 / 11
Business Sector Disease Awareness, Support Groups & Associations
Story Socially-led creative agency, We Are Social France, has launched ‘A Job for Me’ campaign for the Valentin Haüy Association to expose the challenges faced in the workplace by blind or visually impaired individuals. The film is aired during European Disability Employment Week (November 20-26, 2023) which takes place this week.
The ‘A Job for Me’ film created by We Are Social France uses humour to highlight the difficulties faced by visually impaired individuals when searching for work covering everything from non-adapted job advertisements to companies' reluctance to hire them.
Today in France, 70%* of visually impaired individuals are unemployed - an alarming figure that illustrates the uphill battle faced by many individuals in finding employment. With this film, the Valentin Haüy association aims to raise awareness among the general public and recruitment companies so that real equal opportunities for employment can finally exist.
The Valentin Haüy Association has been supporting visually impaired individuals for over 130 years to help them gain autonomy through accessible training or professional reintegration programs, offering real job prospect
Media Type Web Film
Length
Managing Director
Creative Director
Copywriter
Art Director
Group Account Director
Account Manager
Senior Producer
TV Production
MOTION DESIGN
Production Studio

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