Hyundai - "Hyundai SmartSense 1"

Innocean Worldwide Mexico City, Mexico

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Title	Hyundai SmartSense 1
Agency	Innocean Worldwide
Campaign	Hyundai SmartSense
Advertiser	Hyundai Motor Company
Brand	Hyundai
Date of First Broadcast/Publication	2022 / 1
Business Sector	Cars
Philosophy	What do you think about when you drive? Our brain is a machine that never rests. We process thoughts all the time, we often carry out tasks in automatic mode and without reasoning them too much. One of the main causes of traffic accidents is the lack of attention on the road. Our mind wanders with various topics when we are behind the wheel and we stop paying attention to what is in front of us and what really matters. According to data from the National Institute of Public Health (INSP), Mexico ranks seventh worldwide and third in the Latin American region in road accidents due to distraction. This problem needs the support of technology and Hyundai has a system that could save lives.
Media Type	Print
Creative Head	Danielo Castro
Art Director	Galileo Butrón
Senior Copywriter	Mauricio Jimenez
Creative Producer	Aaron Bazan
Designer	Indra Islas
Business Director	Santiago Martínez
Account Manager	Mario Lee
Account Executive	Israel Castellanos
Marketing Director	Juan Carlos Ortega
Head of Marketing	Salvador Jordán
Head Of PR & Experiences	Gabriela Jerónimo
Marketing Specialist	Marisol Cortes
Photographer	Claudio Napolitano
Executive Producer	Betsabe Basanez
Post Production	Hansel Lander