| Title | MTV's +1 the Vote |
| Agency | Jones Knowles Ritchie (JKR) |
| Campaign | MTV's +1 the Vote |
| Advertiser | MTV |
| Brand | MTV |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | TV/Radio Programs & Stations |
| Philosophy | In an effort to increase young voter turnout for the 2018 midterm elections, MTV launched its +1 the Vote initiative, seeking to rebrand voting as a social experience. The campaign featured cross-platform branding and utilized recognizable talent to expand reach and build on MTV’s identity as an influential voice in pop culture. The result? Coverage in 80+ press outlets, influencer amplification on social (and countless shares), and an overall cultural trend in the idea of voting with a friend. And on November 6, new voters showed up in record numbers. |
| Media Type | Digital |
| Length | |
| Chief Marketing Officer (CMO) | Jacqueline Parkes |
| Vice President | Noopur Agarwal |
| Vice President | Sarah DeFilippis |
| Vice President | Terron Moore |
| Strategy Director | Maxwell Zorick |
| Vice President | Ramón Jiménez |
| Creative Director for Copy | Hannah VanderPoel |
| Producer | Sharyn Flanagan |
| Director of Motion Design | Timothy Livezey |
| Creative Director of Design | Lance Rusoff |
| Art Director | Clayton Jones |
| Designer | Alison Geoffrey |
| Illustrator | Oliver Munday |
| Animator | David Lee Fiddler |
| Production Coordinator | Molly Shea |
| Production Coordinator | Kate Cannon |
| Digital Executive Producer | Matthew Breen |
| Design Company | And/Or |
| Design Company | Block Party |
| Post-Production Company | Cause + Effect |
| Digital Design Company | Hyperakt |
| Executive Creative Officer | Amy Campbell |
| Executive Creative Officer | Justin Russell |
| Executive Creative Officer | Thomas Berger |
| Vice President of Brand Design | Rich Tu |