Working With Cancer Pledge - "Monday"

Publicis Groupe

Publicis Groupe Paris, France

1847

This ad is part of the ACT Responsible Collection

Brand: Working With Cancer Pledge
Country: France

Advertiser: Publicis Foundation

Title	Monday
Agency	Publicis Groupe
Campaign	Monday
Advertiser	Publicis Foundation
Brand	Working With Cancer Pledge
Date of First Broadcast/Publication	2023 / 1
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Monday is a tough day. But how tough can it be for someone who survived cancer, who’s been through hell, and is now going back to work? What is going on in their head?
Philosophy	We follow our two protagonists’ journey in a film that has two layers: on one side, scenes of emotional yet joyful reunions in the workplace after being gone for so long. Under this, we have the subjective memories of the journey they’ve endured, visualized using metaphors to evoke the tough experience and battles they have gone through to get to the present day. The film is the tool to launch an international pledge to protect people working with cancer.
Media Type	Case Study
Length	131 seconds
Soundtrack	Divenire
CEO Publicis Groupe France	Agathe Bousquet
Copywriter	Marco Venturelli
Art Supervisor	Maud Robaglia
Creative Team	Laura Aondio
Creative Team	Francesca Vitello
Co Président Prodigious France	Christopher Thiery
Business Director	Shannon Eddy
Executive Producer	Jean-Luc Bergeron
Production Company Producer	Gaëlle Delaporte
Production Coordinator	Julia Mongin
Director	Elena Petitti di Roreto
Consultant Director	Martin de Thurah
Director of Photography (DOP)	Thimios Bakatakis
1st Assistant Director	Jean-François Fontanel
Set Designer	Emmanuelle Duplay
Model Making Monster	Atelier 69
Model Making Monster	Frederic Laine
Costume Designer	Sonia Philouze
Production Service UK	Mark Romanek (from Anonymous Content)
Managing Director	Victoria Fitzwilliams
Head of Production	Shion Hayasaka
Post Production Image	Nathalie Depas Graf
Post Production Sound	Joël Tessonneau
Editor	Yannick Giffard
Assistant Editor	Alex Petropavlovsky
	Jean-Clément Soret
Sound Research	Maxime Rouge
Sound Research	Grégoire Bucaille
Sound Engineer	Olivier Vehert
Business Affair	Romain Busnel
Business Affair	Clara Bonnel
Executive Producer	Christophe Huchet
Special Effects / VFX	Vincent Venchiarutti
Shoot Supervisor	Damien Canaméras
CG Supervisor	Guillaume Ho Tsong Fang
Special Effects / VFX	Kahina Lamblin
Animation/3D	Clotilde Blondel
Rigging	Marine Sisnaki
FX	Karim Lachaize
FX	Cgi Lighting
MOTION DESIGN	Vincent Ewald
MOTION DESIGN	Alexandre Tarquini
Concept Design	Alain Descamps
	Valentin Gingembre
Chief Creative Officer	Marco Venturelli
Production Company	HENRY
Creative Agency	Publicis Conseil