| Title | Fire / Breathe |
| Agency | Y&R London |
| Campaign | Fire Kills |
| Advertiser | Communities & Local Government- |
| Brand | CLG Fire Safety |
| Date of First Broadcast/Publication | 2009 / 10 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Test your smoke alarm weekly |
| Story | It shows the risks of drowning in the deadly toxic smoke of a house fire if you do not have a working smoke alarm. The campaign is born out of the killer fact that just 2-3 breathes of toxic smoke and you are unconscious. |
| Problem | Encourage the public to test their smoke alarms regularly |
| Media Type | Television |
| Market | United Kingdom |
| Editor | Final Cut |
| Editing Company | Final Cut |
| Post Production | MPC LDN |
| Creative Director | Damon Collins |
| Copywriter | Mike Boles |
| Art Director | Jerry Hollens |
| Account Planner | Anna Tetlow |
| Account Director | Nick Fokes |
| Agency Producer | Tim Page |
| Production Company | Blink London |
| Director | Dougal Wilson |
| Editor | Joe Guest |
| Advertising Manager | David Watson |