| Title | You Choose What They Chew |
| Agency | Leo Burnett Toronto |
| Campaign | You Choose What They Chew |
| Advertiser | J.M. Smucker Company |
| Brand | Milk-Bone |
| Posted | June 2021 |
| Business Sector | Pet Food, Pet Care Products & Services |
| Tagline | You Choose What They Chew |
| Story | Every home has the potential to become your dog’s chew toy. Leo Burnett Toronto took a page out of furniture and décor look books to show dog owners the real price of not choosing Canada’s #1 treat. |
| Media Type | |
| Account Director | Katherine Palka |
| Senior Strategist | David Synyard |
| Copywriter | Aisling Penco |
| Art Director | Angelo Roldan |
| Chief Creative Officer | Lisa Greenberg |
| Creative Director | Steve Persico |
| Creative Director | Anthony Chelvanathan |
| Creative Director | Kohl Forsberg |
| Head of Strategy | Tahir Ahmad |
| Group Account Director | David Buckspan |
| Group Account Director | Daniel Zimmerman |
| Creative Group Head | Paul Giannetta |
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