| Title | Choice |
| Brief | The trend towards veganism may be growing worldwide, but there are plenty of carnivores who find the act of eating meat a deeply emotional experience. What kind of emotions, feelings or memories arise in your mind when you have to make a choice between |
| Agency | Voskhod |
| Campaign | Cherkashin. Choice |
| Advertiser | Cherkashin & Partner meat factory |
| Brand | Cherkashin Meat Factory |
| Date of First Broadcast/Publication | 2018 / 9 |
| Business Sector | Soups, Stuffing, Cooked Sauces |
| Story | What kind of emotions, feelings or memories arise in your mind when you have to make a choice between "smoked or ham?". Let's take a trip into your subconscious! |
| Media Type | Television |
| Length | |
| Creative Director | Andrey Gubaydullin |
| Copywriter | Anton Rozhin |
| Copywriter | Georgij Kornilov |
| Executive Post Producer | Ilya Linetsky |
| Production Studio | SKBD.SH |
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