Title | Get the door as you go! |
Agency | ANR.BBDO Göteborg |
Campaign | Get the door as you go! |
Advertiser | Swedoor |
Brand | Swedoor |
Posted | December 1999 |
Product | Doors |
Business Sector | Home Appliances, Furniture & Gardening |
Story | Swedoor shows its range of front doors on billboards all over Sweden. The doors are printed in full size on a giant swatch, with the sheets glued together at the top. So homeowners can pull off a printed sample, take it home hang it up in the front of their old door. Now, for the first time, this Swedoor campaign to see how good the door looks before they buy. |
Media Type | Billboard |
Market | Sweden |
Creative Director | Christer Allansson |
Copywriter | Håkan Larsson |
Art Director | Hans-Erik Andreasson |
Agency Producer | Charlotta Warnhammer |