| Title | Interior Design 3 |
| Agency | Interone Worldwide |
| Campaign | Mini Book - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Posted | April 2002 |
| Business Sector | Compact & Small Cars |
| Story | Interest Generation with corresponding support program on/offline: 1st Phase: The MINI Book: interested people receive 3 follow-up packages with different focus on main topics Philosophy (shower curtain) Interior Design (salt/pepper/chilie) Driving fun (steering dragon) |
| Problem | Marketlaunch of the new MINI in September 2001 |
| Media Type | Brochure |
| Creative Director | Stefan Kurzweg |
| Creative Director | Maria Felgenhauer |
| Copywriter | Tim Struck |
| Copywriter | Jürgen Höcherl |
| Art Director | Wolfgang Hofmann |
| Art Director | Patricia Jakob |
More Work
SEE ALLDriving Fun: Sterring Dragon 2
- BRAND:
- MINI Cooper
- AGENCY:
- Interone Worldwide
Driving Fun: Sterring Dragon 1
- BRAND:
- MINI Cooper
- AGENCY:
- Interone Worldwide
Driving Fun
- BRAND:
- MINI Cooper
- AGENCY:
- Interone Worldwide
X-Press 2
- BRAND:
- MINI Cooper
- AGENCY:
- Interone Worldwide
X-Press 1
- BRAND:
- MINI Cooper
- AGENCY:
- Interone Worldwide
Philosophy 2
- BRAND:
- MINI Cooper
- AGENCY:
- Interone Worldwide
Philosophy 1
- BRAND:
- MINI Cooper
- AGENCY:
- Interone Worldwide
Interior Design 4
- BRAND:
- MINI Cooper
- AGENCY:
- Interone Worldwide
Interior Design 2
- BRAND:
- MINI Cooper
- AGENCY:
- Interone Worldwide