E.ON - "Giant Footprint"

DLV BBDO Milan, Italy

2464

This ad is part of the ACT Responsible Collection

Brand: E.ON
Country: Italy

Advertiser: E.ON

Title	Giant Footprint
Agency	DLV BBDO
Campaign	Giant Footprint
Advertiser	E.ON
Brand	E.ON
Date of First Broadcast/Publication	2022 / 5
Business Sector	Energy & Water Authorities, Utilities
Philosophy	E.ON Italia, one of the country’s most important energy operators and committed to driving the energy transition, has created a 23-metre-long human footprint on the beach in Termoli (Molise, central Italy). The size isn’t random, because it represents the footprint of a giant weighing seven tonnes, which is the amount of CO2 that every Italian produces on average in a year (Source: Istat 2019). The installation is based on a simple calculation: if an average man weighing 80 kg has a foot 26 cm long, how big would the footprint be of a giant weighing 7 tonnes? That’s right, 23 metres. The purpose of the campaign is to make visible a problem that is normally invisible, like the impact of each of us on the environment and on the Planet. This is a deeply felt issue for E.ON, which for years has been promoting the responsible use of energy and providing energy solutions that can help us reduce our impact on the environment. It is a commitment that saves 99 million tonnes of CO2 emissions a year. The work was made entirely by hand, without mechanical equipment or chemical additives, by the sculptors of the “Accademia della Sabbia”. The footprint left its mark, but without leaving a trace, and in fact disappeared from the beach in Termoli on May 8. However, thanks to Google, which took 360-degree photos of the installation (shot at beach level) and aerial photos from directly above using a drone, it will continue to be visible indefinitely on Google Maps. The installation featuring the footprint is the starting point for a 360-degree communication project involving a series of actions and media investments planned until June 4, including radio mentions, a print and outdoor campaign, a TV commercial and digital amplification. Influencers and Content Creators have also been involved with the help of media agency Hearts & Science, which handled the social planning. PR activities and Media relations has been handled by Weber Shandwick Italia.
Media Type	Ambient
Executive Creative Director	Serena di Bruno
Executive Creative Director	Daniele Dionisi
Art Director	Davide Poli
Art Director	Alberto Terribile
Copywriter	Eleonora Dini
Copywriter	Alessia Buono
General Manager	Chiara Niccolai
Client Services Director	Cristina Pontello
Account Supervisor	Julie de Biolley
Junior Account	Giulio Melegari
Producer	Alessandro Sardini
Head of Social Media	Andrea Quarini
Social Media Manager	Davide Spinelli
Production Company	Bedeschi Film s.r.l.
Executive Producer	Giovanni Bedeschi
Executive Producer	Federico Salvi
Producer	Fulvio Biavaschi
Director of Photography (DOP)	Stefano Bella
Director	Claudio Gallinella
Editor	Andrea Besana
Editor	Francesca Castellari
Editor	Tommaso Bedeschi
Sound Design and Mix	Sample Milano
Social Planning & Influencer Marketing	Hearts & Science, MMC
Managing Director	Emanuele Giraldi
Client Business Director	Francesca Guarnaccia
Head of Communication Design	Monica Zanaga
Creative Specialist	Giorgia Furia
Media planning	Starcom MediaVest Italia
Chief Executive Officer (CEO)	Boaz Rosenberg
Client Services Director	Elena Bianchi
Media Supervisor	Monica Fiorani
PR Agency	Weber Shandwick Italia
Communication Strategist	Francesca Baldini
Account director events	Novella D’Incecco
PR Account Executive	Giulia Calamia
PR Account Executive	Luigi Rossiello