| Title | Electro Happy |
| Title (original language) | Electro Happy (anglais) |
| Agency | BETC Paris |
| Campaign | Electro Happy |
| Advertiser | Citroën |
| Brand | Citroën e C4 |
| Date of First Broadcast/Publication | 2022 / 2 |
| Business Sector | Cars |
| Story | A little over a year after the launch of Citroën ë-C4, the first electric road sedan from Citroën, the brand presents a new relaunch campaign: 'Electro-happy' in collaboration with its agency BETC. Going electric changes everything, really everything. In this feel-good, optimistic comedy, we discover the euphoric effect of the electric power combined with Citroën's comfort, on the daily lives of owners of the electric Citroën ë-C4.It's a joyful daily life that puts the little worries of everyday life in the background. |
| Story (original language) | Passer à l’électrique ça change tout, vraiment tout. Dans cette comédie feel good et optimiste, on découvre l’effet euphorisant de l’électrique combiné au confort Citroën, sur le quotidien des possesseurs de la Citroën ë-C4 électrique. Un quotidien réenchanté, envoûtant et joyeux qui relègue à l’arrière-planles petits tracas du quotidien |
| Media Type | Television |
| Length | |
| Advertising Manager | Laurent Barria |
| Advertising Manager | Bruno Gisquet |
| Advertising Manager | Sylvain Peraldi |
| Advertising Manager | SANDRINE DELOUCHE |
| Account Management | Mehdi Benali |
| Account Management | Julien Grimaldi |
| Account Management | Meriem Saadoun |
| Account Management | Iliana Roussev |
| Account Management | Audélia Hareux |
| Executive Creative Director | Stéphane Xiberras |
| Creative Director | Guillaume Rebbot |
| Copywriter | Arthur Cieutat |
| Art Director | Nicolas Amiard |
| Art Director Assistant | Eloise Levêque |
| Traffic Director | Kémi Zinsou |
| Creative Producer | Morgane Bohn |
| Strategic Planner | Philippe Martin-Davies |
| Production Company | LA PAC Paris |
| Director | Big Red Button |
| Executive Producer | Jérôme Denis |
| Head of Production | Ben Krecke |
| Sound | GUM – Green United Music |
| Actor / Celebrity | Laeticia Verken |
| Actor / Celebrity | Mitchell Jean |
| Actor / Celebrity | Nathanael Max |
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