| Title | Baby |
| Agency | Goodby Silverstein & Partners |
| Campaign | The Red Envelope - Netflix |
| Advertiser | Netflix, Inc. |
| Brand | Netflix |
| Date of First Broadcast/Publication | 2004 / 4 |
| Business Sector | Online Leisure & Entertainment Services |
| Philosophy | In America there are only bad things coming into your mailbox: bills, bad ads, missing people etc. Most of the white letters are bad news. In some ways, the only good news is this red Netflix envelope with a movie inside. The campaign is based on a consumers truth: Its a pleasure to receive a movie in your mailbox. The commercials simplify the whole process to the moment when the consumer receives the DVDs at his place. The mechanism of the campaign consists in showing precious moments of the family life wrecked by the arrival of this red envelope. |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | Rich Silverstein |
| Art Director | Farid Mokart |
| Concept | Farid Mokart |
| Copywriter | Farid Mokart |
| Account Manager | Robert Riccardi |
| Account Manager | Priscilla Alvarez |
| Agency Producer | Tammy Smith-White |
| Production Company | Smuggler |
| Executive Producer | Brian Carmody |
| Executive Producer | Patrick Milling-Smith |
| Director | Neil Harris |
| Director of Photography (DOP) | Declan Quinn |
| Editor | Kirk Baxter |
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