| Title | Life doesn’t need balance |
| Title (original language) | Tu Vida No Necesita Equilibrio, Tu Piel Si. |
| Agency | DDB COLOMBIA |
| Campaign | Life doesn’t need balance |
| Advertiser | Carey |
| Brand | Carey |
| Date of First Broadcast/Publication | 2020 / 3 |
| Business Sector | Cosmetics, Beauty Products & Perfumes |
| Tagline | Natural Balance For Your Skin |
| Story | As we celebrate International Women’s Day, Carey is launching a new campaign that supports women’s liberation from all the pressure imposed by society. This personal care brand wants them to let go of that perfect balance and impulses them to care less about what they have to do, should do or can do with their lives. It’s from this thought that the following powerful message was born: “Life doesn’t need balance. Your skin does.” An invitation to be free and to get rid of all the prejudice and rules about the role of a woman. |
| Media Type | Digital |
| Length | |
| Chief Executive Officer (CEO) | John Raúl Forero |
| Chief Creative Officer | John Raúl Forero |
| Creative Director | Juan Espitia |
| Creative Director | Juan Fernandez |
| Copywriter | Juan Fernandez |
| Copywriter | Eduardo Vargas |
| Copywriter | Diego Tamayo |
| Art Director | Juan Espitia |
| Art Director | Juan Medellín |
| Account Manager | Juliana Pérez |
| Account Manager | Maji Rojas |
| Planner | Miguel Bueno |
| Producer | Julio Uribe |
| Sound Producer | Juan Guillermo Lopez |
| Production Company | Los Notarios |
| Director | Gina Medina |
| Colorist | Natalie Pinilla |
| Colorist | Patrick Harvey |
| Casting | Ana María Boada |
More Work
SEE ALLLend Us Your Heart
- BRAND:
- Cruzcampo
- AGENCY:
- McCann Spain