| Title | The New Humanity |
| Agency |
Armando Testa Group
|
| Campaign |
#TheNewHumanity
|
| Advertiser |
Lavazza
|
| Brand |
Lavazza
|
| Posted | December 2021 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks
|
| Story | This is the campaign that invites to discover “The New Humanity”: the 2021 Lavazza Calendar. An artistic project that involves photographers, architects, poets, musicians, fashion designers and actors. A global reflection on post-lockdown humanity. |
| Problem | "I cannot bear to live in a world that destroys natural resources" Luigi Lavazza, 1935.The aim of the company, from its founder to the present day, has always been to create a seamless cycle in which product and process innovation, qualitative excellence and sustainability feed off one another.That’s why we turned Calendar, the most important CSR project of Lavazza. |
| Media Type |
Print
|
| Executive Creative Director |
Michele Mariani
|
| Creative Director |
Federico Bonenti
|
| Copywriter |
Federico Bonenti
|
| Creative Director |
Andrea Lantelme
|
| Art Director |
Andrea Lantelme
|
| Graphic Designer |
Michela Repellino
|
| Account Management |
Benedetta Buzzoni
|
| Account Management |
Gina Graci
|
| Photographer |
Denis Rouvre
|
| Photographer |
Christy Lee Rogers
|
| Entrant Company |
Armando Testa Spa |
| Executive Creative Director |
Michele Mariani |
| Creative Director, Copy |
Federico Bonenti |
| Creative Director, Art |
Andrea Lantelme |
| Graphic Designer |
Michela Repellino |
| Client Service |
Benedetta Buzzoni, Gina Graci |
