| Story | Your voice matters. You have the right to say what you think, share information and demand a better world. You also have the right to agree or disagree with those in power, and to express these opinions in peaceful protests.COVID-19 is devastating lives worldwide, whether because of the virus itself or the social and economic impact of lockdowns and other government measures. Everywhere, the poorest are being hit hardest. In many countries, the authorities are making the situation worse by using the pandemic as an excuse to further stifle the right to freedom of expression. They are hounding social media activists, journalists, doctors and many others, and invoking laws that criminalize dissent in an effort to silence their critics.These powerful print ads and the campaign overall resonated with the public and received a lot of media attention.The creative was adapted for use across various touch points including digital billboards, bus shelters and social media channels. |
