| Title | WC |
| Agency | Momentum |
| Campaign | WC |
| Advertiser | Momentum |
| Brand | Momentum |
| Posted | May 2005 |
| Business Sector | Advertising & Communication |
| Tagline | Activating demand |
| Philosophy | Momentum finds the way to make a product different and unique for the target, No matter what it is. To explain what activating demands means we created this campaign in which we show a group of people that have chosen something for a reason. This reason is that Momentum makes desirable any product within the market, no matter how similar this product could to the rest. |
| Problem | In whole momentum worldwide network the tagline changed from experiencial branding to activating demand. So as we changed the tagline we had to communicate this to the market. We had to make simple and clear what our new tagline was talking about. |
| Media Type | |
| Market | Spain |
| Creative Director | Oscar Gil |
| Image Data Bank | Image Bank |
| Art Director | Fernando Garcia |
| Copywriter | Yoryo Hortola |
More Work
SEE ALLGay Pride
- BRAND:
- Durex
- AGENCY:
- Momentum Worldwide
Indoor Soccer
- BRAND:
- Aguila Amstel
- AGENCY:
- SS Fuel Spain
Ado
- BRAND:
- Ado Curtains
- AGENCY:
- HSCG