Title | Walrus |
Agency | Jung von Matt / Fleet |
Campaign | Walrus |
Advertiser | Allgäuer Latschenkiefer |
Brand | Allgäuer Latschenkiefer |
Date of First Broadcast/Publication | 2012 / 3 |
Business Sector | Health & Pharmaceutical Products |
Tagline | Make pain bearable |
Story | A man waking up from his bed to surprisingly seeing a large-size walrus; a metaphor to the heavy burden on his back. His backache is finally eased off after using Allgäuer Latschenkiefer pain-relief cream applied. |
Philosophy | Allgäuer Latschenkiefer cream, a remedy to pain solution. |
Problem | As this is a new product, Allgäuer Latschenkiefer is attempting to find an interesting yet emotional way to capture the audiences mind. |
Media Type | Television |
Production Company | Outsider |
Director | Henry Littlechild |
Copywriter | Anke Roell |
Art Director | David Seah |
Creative Director | Jan Rexhausen |
Creative Director | Dörte Spengler-Ahrens |