| Title | What Do You Get From F.A.Z. Sized Ads? |
| Agency | Scholz & Friends Berlin GmbH |
| Campaign | What Do You Get From F.A.Z. Sized Ads? |
| Advertiser | Frankfurter Allgemeine Zeitung |
| Brand | Frankfurter Allgemeine Zeitung |
| Posted | June 2005 |
| Product | Advertising In F.A.Z. |
| Business Sector | Newspapers, Magazines, Books |
| Philosophy | The best way of showing what you get from ads in the format 528 x 742 millimeters is to demonstrate what a double page is capable of staging: big, big ideas. From the score of complete Symphonies to five new born babies. This booklet - showing a selection of 10 prominent examples - was sent to all relevant media-planners. |
| Problem | To create a dialogue-marketing-tool that encourage media planners to to book double-page ads in Germany's leading daily quality newspaper the "Frankfurter Allgemeine Zeitung" (F.A.Z) |
| Result | The mailing increased inquiry for double-page ads in the Frankfurter Allgemeine Zeitung by 9% so far - more than any mailing achieved before. |
| Media Type | Direct Marketing |
| Market | Germany |
| Creative Director | Jan Leube |
| Creative Director | Matthias Spaetgens |
| Art Director | Tim Stockmar |
| Graphic Artist | Cathrin Ciuraj |
| Graphic Artist | Claudia Locherer |
More Work
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- AGENCY:
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- AGENCY:
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