| Title | Insurance for People Like You |
| Agency | The Corner |
| Campaign | Home Insurance for People Like You |
| Advertiser | Policy Expert |
| Brand | Policy Expert |
| Date of First Broadcast/Publication | 2021 / 10 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | Today sees the launch of a new brand campaign from the UK’s no.1 rated home insurance provider, Policy Expert. Developed by independent creative agency, The Corner, ‘Insurance for People Like You’ is about a brand that thinks customer-first, counter to a category synonymous with small print confusion and renewal run-arounds. Since launching in 2010, Policy Expert is now trusted by over 900,000 customers nationwide. They have taken to TV for the first time to build on this brand awareness and invite audiences to discover an insurance provider who does things a little differently. Quote from Andrew Elder, Policy Expert: “Insurance often isn’t good enough for regular people; it’s boring, complicated, and hard to trust. Policy Expert provides home insurance that treats people honestly and openly. It’s for people like Darren in our TV campaign, who’d rather be playing with power tools than playing the insurance switching game!” Quote from Tom Ewart, Chief Creative Officer & Founder, The Corner: “Our latest work for Policy Expert is a true brand transformation: from new logo and brand identity through to website and TV campaign, all celebrating the customer. Darren is a normal everyday bloke who’s got better things to be doing than worrying about the price of his home insurance. Special thanks to director Vince Squibb for strong casting and the yellow pants.” |
| Media Type | Television |
| Length | |
| Media | the7stars |
| Chairman & CEO | Tony Deacon |
| Head of Sales Marketing | Daniel Bunyan |
| Marketing Strategist | Andrew Elder |
| CCO & Founder | Tom Ewart |
| Creative Team | Max Lowe |
| Creative Team | Max Lom-Bor |
| Strategy Director | Andrew Blakeley |
| Head of Production | Lauren Gray |
| Business Director | Fiona Bonar |
| Production | Academy |
| Director | Vince Squibb |
| Executive Producer | Simon Cooper |
| Producer | Tom Cartwright |
| Production Manager | Antonia Vickers |
| Director of Photography (DOP) | Stephen Keith-Roach |
| Editor | Scott Crane |
| Post | The Mill London |
| Post Producer | Hannah Jarrold |
| Grade | James Bamford |
| Sound Designer | Parv Thind |
| Music Supervisor | Andy Rogers |
| Music Composer | Benny Goodman |
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