| Title | Colors in Motion |
| Agency | McKinney |
| Campaign | Color Chips |
| Advertiser | The Sherwin-Williams Company |
| Brand | Sherwin-Williams |
| Posted | April 2013 |
| Business Sector | Paints, Wood Protectors, Paint Brushes, Adhesives |
| Story | The Color Chips campaign continues with new TV spots directed and produced by award-winning animation studio BuckTV and supporting print executions in style and design magazines. New utilities have been added to the online tool Chip It!, including color chip reordering and streamlined tagging for individual ChipCards. And the HGTV® HOME color collections have also been expanded in this campaign with three new Sherwin-Williams color combinations, complete with design tips to help homeowners create harmonious room-to-room color transitions. Each iteration of Color Chips celebrates the places you can go when you make the most of your color with the very best paint. |
| Media Type | Television |
| Length | |
| More Information | sherwin-williams.com |
| Chief Creative Officer | Jonathan Cude |
| Group Creative Director | Ellen Steinb |
| Associate Creative Director | Jenny Nicholson |
| Art Director | JD Humphreys |
| Animation | BuckTV |
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