Title | Next Shift |
Agency | Goodby Silverstein & Partners |
Campaign | Everything is Possible - HP |
Advertiser | Hewlett-Packard |
Brand | Hewlett-Packard |
Posted | January 2004 |
Business Sector | IT Solutions & Professional Networks |
Tagline | HP Invent |
Story | Cut to various scenes of toys making their way through New York City. On a subway, in the park, on an escalator, etc. They all end up outside a Toys R Us. HP helps Toys R Us manage their itinerary, so toys are stocked before opening the next morning. |
Media Type | Television |
Length | |
Market | United States |
Production Company | Tool of North America |
Special Effects / VFX | Methodstudios |
Creative Director | Rich Silverstein |
Creative Director | Steve Simpson |
Associate Creative Director | John Norman |
Art Director | John Norman |
Copywriter | Mike McCommon |
Executive Agency Producer | Elizabeth O'Toole |
Agency Producer | Josh Reynolds |
Director | Vogel François |
Director of Photography (DOP) | Adam Kimmel |
Line Producer | Caroline Pham |
Editor | Hank Corwin |
Editing Company | Lost Planet |
Sound Design Company | Hank Corwin |
Music | The Cure |
Creative Director | John Norman |
Art Director | Todd Grant |
Copywriter | John Knecht |
Director | Frank Budgen |
Production Company Producer | Alicia Bernard |
Agency Producer | Colleen Wellman |
Production Company | Gorgeous LA |