G-Star - "Say It Witcha Booty"

The Family

The Family Amsterdam, Netherlands

Awards

3698

Brand: G-Star
Country: Netherlands

Advertiser: G-STAR RAW

Title	Say It Witcha Booty
Agency	The Family
Campaign	Say It Witcha Booty
Advertiser	G-STAR RAW
Brand	G-Star
Date of First Broadcast/Publication	2021 / 9
Business Sector	Clothing
Philosophy	Dutch top director Ismael and American director Teddy Cherim, both from production company Pink Rabbit, collaborated on jeans brand G-Star’s latest film – starring Snoop Dogg and featuring the hip hop legend’s new song Say it Witcha Booty. Ismael talks about what went on behind the scenes. On previous occasions G-Star worked with Pharrell Williams, chess star Magnus Carlsen, football club Borussia Dortmund (with its huge fan base) and Formula 1 phenomenon Max Verstappen. This time it was Snoop D-O double G’s turn. Since a couple of years G-Star focuses on the ‘fit’ more than anything. What is the first thing you look at when you try new jeans on – especially women? Right, your ‘booty’. And who’s a connoisseur of booties? Well… exactly. The Family came up with the idea to approach Snoop Dogg, since G-Star worked with a dog in its communication before. It turned out Snoop liked the bespoke brand and was already planning a new album release, that featured Say it Witcha Booty. The stars aligned…
Media Type	Digital
Length	90 seconds
Market	Spain
Production Company	Pink Rabbit
Director	Teddy Cherim
Director	Ismael Ten Heuvel
Director of Photography (DOP)	Pieter Vermeer
Executive Producer	Mireille Lampe
Producer	Monique van Beckhoven
Producer	Niels Visser
Agency	The Family
Executive Creative Director	Joris Kuijpers
Executive Producer	Vanessa Janssen
Senior Producer	Marco van Prooijen
Production Company	Garlic films
Producer	Nathan Scherrer
VFX Artist	Ton Habraken
Animation	Brian Elstak
Grade	Lauren Sorij
Editing Company	Mrtn.tv
Sound Production	Sauvage Sounds
Actor / Celebrity	Snoop Dogg