| Title | Manchester Evening News Jobs Campaign |
| Agency | CheethamBell J. Walter Thompson |
| Campaign | Manchester Evening News Jobs Campaign |
| Advertiser | Manchester Evening News |
| Brand | Manchester Evening News |
| Posted | November 2002 |
| Product | Newspaper |
| Business Sector | Newspapers, Magazines, Books |
| Philosophy | Local Paper Bucks Trend with Unexpected Revenue Boost Despite an economic down-turn and predicted falls in advertising recruitment revenue, the Manchester Evening News Jobs campaign generated a 6% increase in ad revenue and a 5% increase in newspaper sales which not only surpassed all expectations but more than covered the cost of the campaign. The case also documents how advertising resulted in a significant shift in both readers and non-readers perception of the quality of jobs in the newspaper. |
| Media Type | Television |
| Length | |
| Creative Director | Andy Cheetham |
| Art Director | Chris Gaffey |
| Copywriter | Dave Bevan |
| Director | Bluey Durrant |
| Advertising Manager | Elaine Darbyshire |
| Production Company | Gates Film |
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